Resource: Marketing Tips for Entrepreneurs with Allee Creative
Melissa shared some fantastic marketing tips focused on four areas of marketing concentration to think about.
01. Personas and journey mapping
Understand what your customers want the channels they use. Who do they trust?
Where do they hang out online? Do they visit key areas of your website or engage in
one type of content over the other?
02. Consistent distribution strategy
Use omni-channel distribution to cross-promote. Develop content planning and
scheduling systems to stay on top of content distribution. Outline key touchpoints; how can you relay the same message multiple times for the highest potential reach?
03. Concentrated customer database
Keep your database clean and input customer information whenever it’s received. Emails,
phone numbers, mailing addresses—if you have it, use it. Tie this into your distribution
and touchpoint strategies.
04. Personal brand development
You are the face of your company; make a name for yourself. Create trust and
engagement by being consistent on social media, joining committees and groups, and participating in speaking engagements. Decide which channels are “open” to the
public and which you will keep private.
🔽 Download Melissa's full presentation